Audience Analysis: The Marketplace

My review topic is the Marketplace, which is one of the two cafeteria type restaurants in which you can eat on campus and is compatible with the meal plan.

Values
• What’s important to them? What do they value above all else? As a measure of their values, where do they stand on social issues?

The audience of my review on the Marketplace is students with meal plans. Quality of food is of great importance to them, since the Marketplace is where they consume most of their food. Major aspects of an average restaurant are valued greatly by students. Some of which are service, food quality, cleanliness, and location. Most people though that complain about this don't do anything about it, which reflects their stand on social issues.

Social Needs
• What are their friends interested in? What would it hurt them socially NOT to know? What do they need to keep up with in order to keep up?

Their friends are also interested in the quality, service, and cleanliness of the Marketplace. It is an often mentioned topic of conversation. It would not exactly hurt someone socially not to know, but a person would be left out of a conversation if that topic arose. In order to keep up with this subject, a person would have to be a regular customer at the Marketplace.

Cognitive Needs
• What do they consider real, direct, and tangible benefits? What do they need to know to be who they are and want to be?

A student that eats at the Marketplace would consider good food quality, good service, and a clean place to eat a real, a direct benefit. (I am unsure if the second sentence in the question could relate to the Marketplace, and I don't know how to answer it).